For its first decade, the gallery focused on underground artists from Moscow and Leningrad. In recent years, one of the most important directions in the gallery's work has become the formation of a pool of contemporary artists.

DiDi Gallery strategically builds the career paths of its artists, counting on long and fruitful cooperation. Every year, the gallery space hosts group projects, inviting young and little-known artists in the institutional environment to participate, which allows the gallery to constantly expand the scope of its activities and network of professional connections.

The launch of the online DiDi Gallery Store platform, projects with emerging artists, publication of catalogs, educational lectures and mediations, film screenings and discussions helped to form a community of like-minded people and collectors around the gallery.

For more than 20 years, the gallery has been actively working to form private and institutional collections. In addition to its exhibition activities, it regularly participates in contemporary art fairs 1703, Cosmoscow, blazar and initiates partnership projects in different cities of Russia.